eTab revolutionizes on premise program execution

Restaurants offer a wide range of on-premise food and drink specials, seasonal items, incentives, time-based events and promotions to enhance the patron experience. These programs are offered every day and can change day-to-day (e.g. dinner specials) or even hour-to-hour (e.g. Happy Hour). The high costs of printing program materials such as menus, drink lists, specials, table tents, et al, is only surpassed by the logistical challenge of executing these events at the table and training the wait staff to promote them.

eTab completely transforms on-premise program execution. Once the digital elements and timing of any program are shared with eTab, communications can be pushed out in any order, time and frequency the restaurant demands, where they can be ordered by patrons with the push of a button. Consider this scenario:

• At noon the daily lunch special is the first thing that appears on the screen at every table.
• At 4:00 the menu automatically reflects Happy Hour (with the reduced prices).
• Dinner comes around and the nightly drink specials are displayed and ordered with a simple click.

This automated programming can be delivered across all locations in a chain, select locations or even a single unit. Need to make a change? Instead of re-printing thousands of inserts, eTab can change communications and push them out to every table in minutes. eTab can even tell the restaurant how well the communication is working (i.e. its response rate), which allows operators to optimize offers instantly. Additionally, eTab’s interactive functionality greatly increases the efficiency of capturing patron e-mail addresses and entering them in the restaurant’s social media (e.g. Facebook) and loyalty/affinity programs.