Market Research & Analysis

eTab’s interactive and data capture features make it simple for restaurant operators to field real time market research studies at the end of a meal to determine patron satisfaction with the dining experience, capture dining habits, learn demographic and psychographic behavior and much more. Customer intelligence can be enhanced though a variety of research techniques that can be fielded, tabulated and shared with management for a fraction of the time and cost of traditional research. General surveys can be triggered at the end of the meal to capture satisfaction, value and service feedback from patrons. eTab’s ability to track patron behavior during the meal and analyze purchase results also gives the operator the ability to trigger research questions on new items and menu formats, test pricing elasticity, determine promotional effectiveness, analyze menu item effectiveness and more. And with eTab’s ability to instantly update menus, research and performance results can immediately be put into action through updates to pricing, menu position, features and more.